From a post – Click the arrow in the bottom right corner, then click “View Insights.”.From your profile – Just tap the bar graph icon.Once you’ve converted your profile, you should be able to access your insights in one of three areas:
Keep in mind Instagram requires all business profiles be linked to an official Facebook business page, so if you don’t have one of those already, go set that up first. This will take you through a step-by-step set-up process that only takes a couple of minutes. To do this, tap the settings icon (it looks like a little gear), then hit “Switch to Business Profile”. The first step to accessing your Instagram Insights is to convert your account to a business profile (if you haven’t already done so). Still, they can provide some valuable data on your online audience, as well as how they interact with the content you share.
Instagram insights professional#
The photo-sharing app just started offering its “Insights” about a year ago, starting slow with a few basic metrics, and now expanding into deeper insights as time has gone on.Ĭurrently, Insights are only available for official “business” profiles, but transitioning your account from personal to professional is actually quite easy (more on the later). One of the last platforms to join the analytics club was Instagram. Though analytics data has long been available for search engines and websites, many social media platforms simply didn’t offer performance metrics – or any metrics at all, for that matter – until very recently. Through analytics, we can measure how our efforts resonate with our target audiences, and we can also identify areas for improvement – as well as potential methods for achieving that improvement.ĭownload Our Guide to Targeting Social Audiences Have in mind that in the case that you had an individual Instagram Profile, insights for any content you might have posted will be available only from the day you converted your profile to a business account.Analytics are vital to solid strategy, be it in marketing, advertising or just business in general. Exits: The number of times someone swiped from one of your stories to someone else’s story, or returned to their Feed.
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